About Vital Impacts
Harnessing the power of storytelling to inspire action for people and the planet.
Nature is at a crossroads, but the future is still ours to shape. At Vital Impacts, we believe stories have the power to change hearts, influence decisions, and mobilize support for the people protecting our planet.
Vital Impacts is a women-led nonprofit founded in 2021 to advance community-led conservation through visual storytelling, strategic partnerships, and investment in local leaders. We connect photographers, filmmakers, journalists, conservationists, educators, and communities to amplify solutions that are already making a difference.
Our work turns storytelling into tangible impact. Through fellowships, print sales, and partnerships, we have directed nearly $5 million to grassroots conservation efforts, helping communities protect wildlife, restore ecosystems, and build a more resilient future.
We also invest in the storytellers shaping tomorrow. More than 1,300 journalists from 87 countries have received mentorship through our programs, strengthening a global network of visual storytellers documenting not only the challenges facing our planet but also the people creating solutions.
Because lasting conservation depends on the next generation, our education programs have reached more than 43,000 students, connecting young people with inspiring environmental leaders and empowering them to see themselves as part of the solution.
At the heart of everything we do is a simple belief: when people see stories of courage, innovation, and hope, they are inspired to act. By investing in storytellers, supporting communities, and sharing solutions, we are helping build a future where people and nature thrive.
Meet Our Executive Director
Ami Vitale
Ami Vitale is a National Geographic Explorer at Large, award-winning photographer, writer, documentary filmmaker, and the founder of Vital Impacts. Her work explores the vital connections between people, wildlife, and the planet. With nearly three decades of experience working in over 100 countries, Ami uses storytelling as a tool for conservation, empathy, and action.
Her career began in conflict zones, where she witnessed firsthand how environmental degradation—including resource scarcity, displacement, and climate instability—profoundly affects human lives. These early experiences shaped her conviction that environmental and social issues are inseparable, guiding her toward long-term, solutions-focused work that highlights resilience, collaboration, and possibility.
Her work has been recognized with numerous honors, including Conservation International’s Lui-Walton Innovators Fellowship, the Lucie Humanitarian Award, the Missouri Honor Medal for Distinguished Service, the Daniel Pearl Award for Outstanding Reporting, and six World Press Photo awards. She is an honorary fellow of the Royal Photographic Society and an inductee into the North Carolina Media and Journalism Hall of Fame.
Through both her nonprofit leadership and her own creative work, she remains deeply committed to empowering emerging voices and advancing a more hopeful, solutions-driven future for our planet.
Meet Our Board of Directors
Nadia Allaudin
Nadia Allaudin is a Managing Director and Wealth Management Advisor with Merrill Lynch Global Wealth Management in Century City with more than 22 years of experience in the financial services industry. She earned the Certified Investment Management Analyst® designation and is entrusted with over $1 billion in assets and liabilities.
Nadia founded the annual Women, Wealth & Wisdom Conference in Los Angeles. She brings together professional women to foster deeper relationships and participate in discussions with renowned speakers on health/wellness, leadership and spiritual best practices. She is the Board Chair for the Institute for Women’s Policy Research and is also a Board Member of the non-profit MADRE.
Anastasia Khoo
Anastasia Khoo is the President of American Promise. In this role, she oversees the day-to-day execution of the organization's mission and rapid nationwide expansion. Previously, she served as Chief of Staff, Senior Advisor and Chief Marketing Officer for Conservation International. During her tenure, the organization doubled in size and scale as well as grew in terms of brand positioning, media placements and exposure.
Prior to joining Conservation International, Khoo was the CMO for the Human Rights Campaign. She led historic marketing efforts during the marriage equality campaign associated with the record-breaking “red equal sign” campaign as well as three U.S. Supreme Court cases, five election cycles, and worked to advance federal legislation across the aisle. Additionally, she led conversations across the country through state-based campaigns such as “All God’s Children” in Alabama, Mississippi and Arkansas as well as other targeted state outreach in election cycles as well as beyond.
Anne Kronschnabl
Anne Kronschnabl is a Partner at McKinsey & Company, where she advises corporate, public-sector, and nonprofit organizations on strategy, growth, and transformation. Her work sits at the intersection of business and the natural world, with a focus on the consumer sector and the growing role of nature and biodiversity in corporate strategy. Anne co-leads McKinsey’s Nature service line in North America, helping organizations understand their dependencies and impacts on nature and develop strategies to reduce risk, strengthen resilience, and contribute to a more nature-positive future. She has co-authored leading research on corporate commitments to nature and advised organizations seeking to integrate biodiversity and nature considerations into decision-making and investment strategies.
David Stein
David Stein is a Senior Partner in the global law firm Withers, where his practice focuses on tax, trust, estate, and charitable planning for wealthy US and international families. David advises clients on a wide range of legal and strategic matters, often serving as outside general counsel to families and family offices. He has also served families in fiduciary roles, including in complex matters involving investments and trust distributions.
David advises families on their philanthropic endeavors and counsels public charities and private foundations on matters including tax exemption, the tax aspects of operations and investments, and the structuring of charitable gifts.
He has been recognized by Business Insider as one of the “21 People to Know When Starting a Family Office” and is a frequent speaker at professional and private family organization events on income tax, estate planning, and charitable giving. He has also written on tax matters for various publications and has been recognized as a recommended lawyer in The Legal 500 US Guide for International Tax in 2024, 2025, and 2026.
Wanjiku Kinuthia
Wanjiku Kinuthia has close to a decade’s experience in high-level conservation communications with a skill set that includes conservation storytelling, donor communications, digital strategy, organizational branding, and press engagement. She currently works for Maliasili, an organisation that enables local, community-centric conservation organisations to become even more effective. Before joining Maliasili, she worked with the Lewa Wildlife Conservancy and Space for Giants. She is a strong believer that effective communications is critical to helping conservation organizations achieve their goals, amplify their voices, and shape global conversations.
Amy Scarfone, PhD
Amy Scarfone has held design leadership roles at Microsoft and Amazon. Her digital design experience spans over two decades of shipping software for virtual reality, gaming, mobile platforms, and websites. Dr. Scarfone has garnered ten patents for software innovation design and her work has been featured and honored in a wide range of books, articles, interviews, conferences, and galleries such as The Apple Keynote, The Boston Cyberarts Festival, Time, Mashable, Engadget, and many others.
Vital Impacts 2025 Annual Report
We invite you to explore the stories, successes and impactful initiatives of the past year highlighted in the Vital Impacts annual report.
Click Here to View Our Annual Report
Financial Transparency
Download our most recent 990 tax form here.
Whistleblower Policy
Vital Impacts requires directors, officers and employees to observe high standards of business and personal ethics in the conduct of their duties and responsibilities. As employees and representatives of the Vital Impacts, we must practice honesty and integrity in fulfilling our responsibilities and comply with all applicable laws and regulations.
Our Whistleblower Policy is intended to encourage and enable employees and others to raise serious concerns internally so that Vital Impacts can address and correct inappropriate conduct and actions. It is the responsibility of all board members, officers, employees and volunteers to report concerns about violations of Vital Impacts’s code of ethics or suspected violations of law or regulations that govern Vital Impacts’s operations. Download a full copy of our Whistleblower Policy here. Whistleblower Policy
Make Your Impact
Donate to Vital Impacts
Vital Impacts is an IRS designated 501c3 nonprofit organization. Your donation is tax-deductible to the fullest extent of the law.
Nonprofits We Support
How We Select the Organizations We Support
Every year, our print sales play a crucial role in sustaining grassroots conservation efforts worldwide while simultaneously supporting the talented artists whose work powerfully articulates these vital narratives.
Vital Impacts brings together a diverse community of over one hundred exceptional photographers—both established and emerging—who generously share their images with us. This rewarding collaboration allows them to fund critical causes that resonate with them, all while ensuring that their artistry continues to effectuate positive change on a global scale.
Criteria for Selecting Non-Profits
When it comes to choosing non-profit organizations for our grants, we employ a nuanced approach grounded in the collective wisdom of our board members and participating photographers. Our selection criteria ensure that we identify deserving candidates that align closely with our mission to support communities dedicated to protecting people, nature, and wildlife.
Collaborative Nominations: Both our board members and photographers have the chance to nominate organizations based on their firsthand experiences. This grassroots input helps us uncover impactful initiatives across various regions.
Thorough Evaluation: We select our grant recipients through a careful internal review process, focusing on organizations whose missions align closely with our own. We conduct due diligence on the financials of potential grantees and track our funding to ensure it's used for conservation purposes. We prioritize organizations with clear, actionable conservation goals and a demonstrated positive impact on local communities and wildlife. We believe sustainable livelihoods and conservation are intrinsically linked, and we prioritize projects that reflect this philosophy.
Unrestricted Giving: Recognizing that effective conservation work requires robust operational support, we provide donations without restrictions. This acknowledges the necessity of overhead costs for the sustainability of non-profits.
Accountability and Transparency: After funding is distributed, we require grant beneficiaries to submit at least one written update on the outcomes of their projects. We encourage them to include photographs that vividly demonstrate the positive changes facilitated by our partnership.
A Success Story: The Jane Goodall Institute’s Roots & Shoots Program
After witnessing the transformative impact of the Jane Goodall Institute’s Roots & Shoots program, which cultivates young individuals into future leaders in conservation. With a perfect rating on Charity Navigator, we chose to dedicate our funding to this initiative because it resonates profoundly with our mission. We believe in educating youth, instilling a passion for the natural world, and empowering them to harness their voices for positive change.
We're Committed to Sustainability
We partner only with environmentally responsible organizations and businesses for whom sustainability is a critical part of their business model.
Equal Employment Opportunity & Affirmative Action Employer
Vital Impacts is proud to be an Equal Employment Opportunity and Affirmative Action employer. The more inclusive we are, the better our work will be. We are committed to a work environment in which all individuals are treated with respect and dignity. Each individual has the right to work in a professional atmosphere that promotes equal employment opportunities and prohibits discriminatory practices, including harassment. Vital Impacts will not tolerate discrimination or harassment of any kind.