About Vital Impacts

Over the past fifty years, Earth’s wildlife populations have declined by nearly three-quarters, a profound shift that challenges us to rethink how we care for the natural world. Yet even in the face of these losses, there is extraordinary reason for hope. Around the planet, communities, scientists, and storytellers are working together to reimagine solutions, restore ecosystems, and protect the places we all depend on.

Vital Impacts, a women-led 501c3 non-profit, exists to accelerate that momentum. We harness the power of art, visual journalism, and community partnerships to support conservation and illuminate pathways toward a more resilient future. Central to our work is investing in storytellers. More than 1,000 journalists across 87 countries have received mentorship through our programs, gaining the tools and support to report on environmental issues with depth, sensitivity, and solutions-driven focus. Their stories bring global visibility to local challenges and to the people working creatively to solve them.

This storytelling network is paired with deep community engagement. Through partnerships, Vital Impacts has raised $3.5 million for local conservation initiatives. These resources help safeguard critical ecosystems, support community-led conservation, and ensure that those working closest to the land have the support they need to succeed.

We are also cultivating the next generation of environmental stewards. Our in-person student programs have reached 30,000 young people, inviting them to see themselves as active participants in shaping a healthier, more compassionate world. By connecting students with powerful stories and the people behind them, we spark curiosity, agency, and a lifelong commitment to caring for the planet.

At the heart of Vital Impacts is the belief that stories transform understanding and that understanding drives action. By elevating local voices, bridging science and narrative, and directing resources where they create lasting change, we are building a global community of people who recognize that restoring the planet is not only possible but already underway.

Meet Our Founders

Ami Vitale

Ami Vitale’s career stands as a testament to her deep dedication to documenting and addressing global crises. As an acclaimed National Geographic photographer, writer, and documentary filmmaker, as well as the founder of Vital Impacts, Ami has consistently spotlighted critical issues affecting our world. Her journey began in conflict zones, where she observed firsthand how environmental degradation, from resource scarcity to climate change, intensifies human suffering and conflict. This early exposure shaped her understanding of the profound connections between human and environmental crises.

Vitale's work focuses on the stories of individuals living on the front lines of war, climate change, and extinction, who refuse to let cataclysm define their futures. Through her compelling journalism, she highlights stories of resilience and innovation, emphasizing the delicate balance between humanity and wildlife and the urgent need for conservation. Vitale’s work connects viewers to critical local conservation issues of global importance, underscoring our
interconnectedness with one another and the natural world.

In addition to her journalism and filmmaking, Vitale is the founder and Executive Director of Vital Impacts, a non-profit organization
that leverages the power of art to inspire and mobilize youth as agents of change. Vitale and her non-profit have raised over $5
million to support vital conservation projects.

Ami is Conservation International Innovators Fellow, an honorary fellow of the Royal Photographic Society and a recipient of the
prestigious Lucie Humanitarian Award, the Missouri Honor Medal for Distinguished Service, and an inductee into the North Carolina Media and Journalism Hall of Fame. She has also received the Daniel Pearl Award for Outstanding Reporting, been named Magazine Photographer of the Year at the International Photographer of the Year awards, and is a six-time recipient of World Press Photo awards.

Instyle magazine featured her alongside Jane Goodall and Ruth Bader Ginsburg in its series "Fifty Badass Women," celebrating women who exemplify courage and action. A sought-after speaker, she continues to share her experiences and insights with audiences worldwide, and was featured on the National Geographic Channel TV series about her nearly 2 decades of work to save the northern white rhinos from extinction.

Eileen Mignoni

Eileen Mignoni is a journalist and filmmaker with extensive experience as a science reporter focusing on climate change. She has produced video and audio reporting for National Geographic, The New York Times, La Tercera, Yale Climate Connections among many others. Her work has won awards  from World Press Photo, POYi, the National Press Photographers Association and the Society for Professional Journalists. Her videos, "This Crazy Tree Grows 40 Kinds of Fruit" and ``Where Your Cat Goes May Blow Your Mind" remain two of National Geographic's most popular videos.

Eileen has been working closely with Ami Vitale for over a decade, organizing communications and developing fundraising initiatives for organizations including Conservation International, Jane Goodall Institute, Big Life Africa, Great Plains Foundation, Reteti Elephant Sanctuary, Ol Pejeta Sanctuary, Girls Who Click and many others. She ran the campaign and directed the communications strategy for a Dave Matthews Band fundraiser for Reteti Elephant Sanctuary, which included a traveling exhibition of Ami's work on conservation that accompanied the Dave Matthews Band's 2018 summer tour.  

From 2011-2020, Eileen served as the communications director of The Alexia Foundation, a 30-year-old non-profit organization that provides substantial production grants for professional and student photojournalists to produce stories that foster understanding and expose social injustice. Her work has helped to raise millions of dollars for conservation and humanitarian causes. 

Eileen is the co-founder of Vital Impacts whose mission is to support grassroots organizations who are protecting people, wildlife and habitats and people who tell their stories.

Meet Our Board of Directors

Nadia Allaudin

Nadia Allaudin is a Managing Director and Wealth Management Advisor with Merrill Lynch Global Wealth Management in Century City with more than 22 years of experience in the financial services industry. She earned the Certified Investment Management Analyst® designation and is entrusted with over $865 million in assets and liabilities.

Nadia founded the annual Women, Wealth & Wisdom Conference in Los Angeles. She brings together professional women to foster deeper relationships and participate in discussions with renowned speakers on health/wellness, leadership and spiritual best practices. She is the Board Chair for the Institute for Women’s Policy Research and is also a Board Member of the non-profit MADRE.

Anastasia Khoo

Anastasia Khoo is the President of American Promise. In this role, she oversees the day-to-day execution of the organization's mission and rapid nationwide expansion. Previously, she served as Chief of Staff, Senior Advisor and Chief Marketing Officer for Conservation International. During her tenure, the organization doubled in size and scale as well as grew in terms of brand positioning, media placements and exposure.

Prior to joining Conservation International, Khoo was the CMO for the Human Rights Campaign. She led historic marketing efforts during the marriage equality campaign associated with the record-breaking “red equal sign” campaign as well as three U.S. Supreme Court cases, five election cycles, and worked to advance federal legislation across the aisle. Additionally, she led conversations across the country through state-based campaigns such as “All God’s Children” in Alabama, Mississippi and Arkansas as well as other targeted state outreach in election cycles as well as beyond.

Wanjiku Kinuthia

Wanjiku Kinuthia has close to a decade’s experience in high-level conservation communications with a skill set that includes conservation storytelling, donor communications, digital strategy, organizational branding, and press engagement. She currently works for Maliasili, an organisation that enables local, community-centric conservation organisations to become even more effective. Before joining Maliasili, she worked with the Lewa Wildlife Conservancy and Space for Giants. She is a strong believer that effective communications is critical to helping conservation organizations achieve their goals, amplify their voices, and shape global conversations. 

Amy Scarfone, PhD

Amy Scarfone has held design leadership roles at Microsoft and Amazon. Her digital design experience spans over two decades of shipping software for virtual reality, gaming, mobile platforms, and websites. Dr. Scarfone has garnered ten patents for software innovation design and her work has been featured and honored in a wide range of books, articles, interviews, conferences, and galleries such as The Apple Keynote, The Boston Cyberarts Festival, Time, Mashable, Engadget, and many others.

Vital Impacts 2024 Annual Report

We invite you to explore the stories, successes and impactful initiatives of the past year highlighted in this report.

CLICK HERE TO VIEW ANNUAL REPORT

Financial Transparency

Download our most recent 990 tax form here.

Whistleblower Policy

Vital Impacts requires directors, officers and employees to observe high standards of business and personal ethics in the conduct of their duties and responsibilities. As employees and representatives of the Vital Impacts, we must practice honesty and integrity in fulfilling our responsibilities and comply with all applicable laws and regulations.

Our Whistleblower Policy is intended to encourage and enable employees and others to raise serious concerns internally so that Vital Impacts can address and correct inappropriate conduct and actions. It is the responsibility of all board members, officers, employees and volunteers to report concerns about violations of Vital Impacts’s code of ethics or suspected violations of law or regulations that govern Vital Impacts’s operations. Download a full copy of our Whistleblower Policy here. Whistleblower Policy

Make Your Impact

Donate to Vital Impacts

Vital Impacts is an IRS designated 501c3 nonprofit organization. Your donation is tax-deductible to the fullest extent of the law.

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Nonprofits We Support

How We Select the Organizations We Support

Every year, our print sales play a crucial role in sustaining grassroots conservation efforts worldwide while simultaneously supporting the talented artists whose work powerfully articulates these vital narratives.  

Vital Impacts brings together a diverse community of over one hundred exceptional photographers—both established and emerging—who generously share their images with us. This rewarding collaboration allows them to fund critical causes that resonate with them, all while ensuring that their artistry continues to effectuate positive change on a global scale. 

Criteria for Selecting Non-Profits 

 When it comes to choosing non-profit organizations for our grants, we employ a nuanced approach grounded in the collective wisdom of our board members and participating photographers. Our selection criteria ensure that we identify deserving candidates that align closely with our mission to support communities dedicated to protecting people, nature, and wildlife. 

Collaborative Nominations: Both our board members and photographers have the chance to nominate organizations based on their firsthand experiences. This grassroots input helps us uncover impactful initiatives across various regions.

Thorough Evaluation: We select our grant recipients through a careful internal review process, focusing on organizations whose missions align closely with our own. We conduct due diligence on the financials of potential grantees and track our funding to ensure it's used for conservation purposes. We prioritize organizations with clear, actionable conservation goals and a demonstrated positive impact on local communities and wildlife. We believe sustainable livelihoods and conservation are intrinsically linked, and we prioritize projects that reflect this philosophy.

Unrestricted Giving: Recognizing that effective conservation work requires robust operational support, we provide donations without restrictions. This acknowledges the necessity of overhead costs for the sustainability of non-profits.

Accountability and Transparency: After funding is distributed, we require grant beneficiaries to submit at least one written update on the outcomes of their projects. We encourage them to include photographs that vividly demonstrate the positive changes facilitated by our partnership.

A Success Story: The Jane Goodall Institute’s Roots & Shoots Program 

After witnessing the transformative impact of the Jane Goodall Institute’s Roots & Shoots program, which cultivates young individuals into future leaders in conservation. With a perfect rating on Charity Navigator, we chose to dedicate our funding to this initiative because it resonates profoundly with our mission. We believe in educating youth, instilling a passion for the natural world, and empowering them to harness their voices for positive change. 

 

We're Committed to Sustainability

We partner only with environmentally responsible organizations and businesses for whom sustainability is a critical part of their business model.

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Equal Employment Opportunity & Affirmative Action Employer

Vital Impacts is proud to be an Equal Employment Opportunity and Affirmative Action employer. The more inclusive we are, the better our work will be. We are committed to a work environment in which all individuals are treated with respect and dignity. Each individual has the right to work in a professional atmosphere that promotes equal employment opportunities and prohibits discriminatory practices, including harassment. Vital Impacts will not tolerate discrimination or harassment of any kind.

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