Photos by Jaime Rojo
Saving the Monarchs
Few insects have captured our imagination like the Monarch Butterflies. Their migration is one of the most iconic wildlife spectacles in North America, but their population has declined by 90% in the last four decades.
From farmers to indigenous communities, from scientists to volunteer citizens, hundreds of people across North America are working to reverse this alarming trend and create a new future for Monarchs. Purchases of these fine-art photographs will support their critical work.
Non-Profit Beneficiaries
Sixty percent of profits from the sale of these fine art photographic prints will support the following organizations dedicated to the preservation and restoration of the Monarch Butterfly.
Monarch Watch
Monarch Watch is a nonprofit organization at the University of Kansas dedicated to the conservation of Monarch Butterflies and their habitats. Monarch Watch plays a vital role in restoring and protecting the breeding habitats of these remarkable butterflies through research, educational programs, habitat restoration, and the distribution of milkweed plants.
With your support through this fundraising sale, you are helping to protect these incredible butterflies and contribute to a brighter future for our environment.
FOCEN
The Conservation Fund for the Neovolcanic Axis (FOCEN) support the conservation of Monarch Butterflies in Mexico by facilitating the involvement of forest owners and local communities, and by supporting the management of several protected areas in central Mexico which that are crucial for the conservation of the Monarch butterfly migration, hibernation processes, and the provision of environmental services.
By participating in this sale, your contributions will directly support the Cimas y Cañadas project (Summits and Ravines) in Mexico, that involves local communities in the protection and restoration of the native oyamel fir forests in central Mexico which provide optimal hibernation habitat for the Monarch Butterfly.
About Jaime Rojo
Jaime Rojo is a photographer and National Geographic Explorer with a background in conservation, who focuses on environmental stories about wilderness and wildlife and uses his images as tools to protect nature. He has spent 20 years documenting Monarch butterflies, and his story, "Saving the Monarchs"—a visual exploration of their migration, the threats they face, and the efforts to protect them—was featured on the cover of National Geographic in January 2024.
Jaime also serves as a communications advisor to environmental organizations, corporate clients, educational institutions, and government agencies worldwide. He is a TED speaker, a Senior Fellow of the International League of Conservation Photographers, a trustee of the WILD Foundation, and has received honors from prestigious competitions such as World Press Photo, Wildlife Photographer of the Year, and Pictures of the Year International.
Follow Jaime on Instagram at @jaimerojo
Photo by Luis Antonio Rojas.
Museum Quality Prints
Vital Impacts partners exclusively with leading photographic print labs. Our domestic printer, Paper & Ink Studio was named the 2022 Print Lab of the Year by the Lucie Foundation, the Academy Awards of Photography.
We use archival inks on Canson Infinity Etching Rag 100% cotton paper, ensuring a lifetime dark storage rating of 200+ years.
Our Sponsor
A heartfelt thank you to Canson Infinity for their unwavering support in bringing this vision to life.
About Vital Impacts
Vital Impacts is a women-led, 501(c)3 non-profit which uses art and photography to support environmental efforts globally.