Kristi Odom. Lala.

This is Lala, a victim of illegal wildlife trafficking from the heart of the Bolivian Amazon. Lala's story is a heartbreaking reminder of the immense pressures facing the Amazon's wildlife.

Struggling from the destruction of their natural habitats and the relentless demand of the illegal wildlife trade, animals like Lala are increasingly at risk. The Amazon, a vast and biodiverse ecosystem, is home to countless species, but their survival is threatened by human exploitation and environmental degradation. Lala has been rescued and now lives in a sanctuary that is helping her and other jaguars thrive. Lala's story highlights the urgent need for greater awareness and action to protect these vulnerable creatures and their fragile homes.

Photographer and Filmmaker, Kristi Odom, has worked in some of the earth's most remote locations to help document stories that will help protect our planet's biodiversity. She is an internationally awarded photographer, an associate fellow of the International League of Conservation Photographers, a Nikon Ambassador and a motivational speaker.

She believes strongly in the power of photography to help create positive change and ultimately help protect the planet's wildlife.

Follow Kristi on Instagram @kristiodom.